State of Programmatic Mobile Video Advertising in Southeast Asia

Report / 2021

Online video consumption has exploded across the globe, now overtaking time spent on traditional television. In Southeast Asia, this growth has been driven primarily by mobile, presenting huge opportunities – as well as many questions – for advertisers.

State of Programmatic Mobile Video Advertising in Southeast Asia is a thoroughly detailed report based on a detailed analysis of data from the InMobi advertising platform. The analysis explores the state of programmatic mobile video in Southeast Asia from Jan 2020 to Jan 2021 and highlights the change in advertiser spend and the performance of video as a format.

MARKETING-INTERACTIVE has been reporting on the rise of the mobile platform for years, and understands how vital the mobile medium is to today’s customer experience. That’s why an in-depth understanding of how to get the most out of programmatic mobile video advertising is more relevant to marketers than ever before, and why we are excited to partner with InMobi to provide you with this must-read report.

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