The State of Digital Commerce in Southeast Asia

Your definitive resource to the new world of digital selling

White paper / 2022

From shopping to entertainment, from socialising to leisure-time, and from discovery to execution, consumers have increasingly turned to digital channels as a permanent after-effect of the pandemic. And for Southeast Asia in particular – where the internet penetration rate is already above 75% – the consumption of digital services is predicted to continue growing.

Enter Digital Commerce, the platform-agnostic approach to selling goods and services via interactive and self-service experiences that is in line with this growing trend of internet adoption.

To get up to speed on this rising industry, and to see if Digital Commerce is something your brand can take advantage of, MARKETING-INTERACTIVE is proud to present a comprehensive White Paper on the subject, in partnership with commercetools and Merkle.

Download The State of Digital Commerce in Southeast Asia White Paper if you want:

A comprehensive view of the current Digital Commerce landscape
Challenges presented by the rise of digital commerce, and how to overcome them
A full understanding of ‘Headless Commerce’ in action
Insights and case studies from leading brands, including Sephora and Mars

Based on a MARKETING-INTERACTIVE survey of more than 150 marketers across Asia, this is one resource you don’t want to miss. But hurry, it’s only available for a limited time, so download the report today!

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