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7 Pillars Of Marketing Success

eBook / 2021

Trying times are never easy, and often requires collective wisdom and experience to safely guide us through the unknown. As marketers, there is no easy solution to many of the challenges currently facing you, but that doesn’t mean you’re alone, or that there aren’t certain principles you can’t use to light the way.

That’s why we’ve prepared this complimentary eBook on the 7 Pillars of Marketing Success. Based on responses from more than 250 marketing professionals around the region, and chalk full of practical case studies and successful examples, this marketing compendium offers real food for thought as you think through your marketing strategy priorities.

Whether it’s re-establishing meaning, building trust with consumers, investing in talent or breaking through barriers, this eBook explores some key pillars for you to put in place to get you through an era of uncertainty. Download the eBook today if you want to see how marketers across the region grappling with the following:

  • Purpose: How marketers are feeling about their brand purpose
  • Agility: Where the industry is at in terms of agile marketing strategies
  • Connections: How are marketers viewing authentic connections through content compared to speed-to-market or efficiency
  • Trust: Thoughts on content’s role in creating trust with customers
  • Participation: Views on user generated content
  • Talent transformation: What talent models are marketers relying on to keep up with the pace of change

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