{"id":172,"date":"2025-11-19T20:44:16","date_gmt":"2025-11-19T12:44:16","guid":{"rendered":"https:\/\/contenthub.marketing-interactive.com\/microsoft-advertising\/?p=172"},"modified":"2026-01-29T17:07:13","modified_gmt":"2026-01-29T09:07:13","slug":"full-version-microsoft-advertising-unveils-new-copilot-updates-to-power-ai-driven-creativity-and-performance","status":"publish","type":"post","link":"https:\/\/contenthub.marketing-interactive.com\/microsoft-advertising\/full-version-microsoft-advertising-unveils-new-copilot-updates-to-power-ai-driven-creativity-and-performance\/","title":{"rendered":"Microsoft Advertising Unveils New Copilot Updates to Power AI-Driven Creativity and Performance"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1400px” module_alignment=”center” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Noto Sans|700|||||||” header_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Microsoft Advertising Unveils New Copilot Updates to Power AI-Driven Creativity and Performance<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”20px” header_text_color=”#3c2f5b” header_font_size=”46px” global_colors_info=”{}”]<\/p>\n

Microsoft Advertising today announced a suite of new Copilot capabilities designed to help advertisers create, scale, and optimize campaigns with unprecedented ease.<\/p>\n

[\/et_pb_text][et_pb_video src=”https:\/\/pviassets.marketing-interactive.com\/Image_Animation_MP4.mp4″ play_icon_color=”#000000″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”18px” header_3_font=”Noto Sans||||||||” header_3_text_color=”#000000″ header_3_font_size=”26px” global_colors_info=”{}”]<\/p>\n

What is Copilot?<\/h3>\n

Copilot in Microsoft Advertising Platform is your AI-powered assistant for digital advertising. It helps marketers generate creative assets, analyze performance, and automate workflows – all through natural language prompts or API integration. By combining generative AI with Microsoft\u2019s advertising ecosystem, Copilot enables advertisers to move faster, think bigger, and achieve more with less effort.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/contenthub.marketing-interactive.com\/microsoft-advertising\/wp-content\/uploads\/sites\/2\/2025\/11\/blog-76359-bodyimage01-833×774-1.jpg” title_text=”blog-76359-bodyimage01-833×774″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Image Animation: Turning Images into Scroll-Stopping Videos” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_text_align=”center” header_text_color=”#000000″ header_font_size=”28px” height=”100%” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”3px” border_color_all=”#000000″ global_colors_info=”{}”]<\/p>\n

In a video-first era, Copilot makes creating dynamic content effortless – especially in APAC, where video dominates digital engagement. According to WeAreSocial, audiences in the Philippines, Malaysia, Indonesia, and Vietnam already spend more time watching online video than the global average, making video a critical format for advertisers in the region. With Image Animation<\/strong>, advertisers can breathe new life into their best-performing image assets by converting them into eye-catching video creatives. This feature helps brands stay competitive while extending asset shelf-life across Microsoft\u2019s global network of premium video publishers.<\/p>\n

Image Animation is now in global pilot (excluding mainland China)<\/strong> and available through Ads Studio\u2019s video templates<\/strong>.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Copilot API: Scaling Creativity Without Limits” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ _builder_version=”4.27.0″ _module_preset=”default” header_level=”h3″ header_text_align=”center” header_text_color=”#000000″ header_font_size=”28px” height=”100%” custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”3px” border_color_all=”#000000″ global_colors_info=”{}”]<\/p>\n

Great ideas shouldn\u2019t die on the cutting room floor. Copilot\u2019s API integration unlocks massive creative scale, as demonstrated by Priceline, which leveraged Copilot to generate hundreds of thousands of tailored ads for niche destinations and travel moments.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fafafa” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1600px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ header_4_font=”Noto Sans|700|||||||” header_4_font_size=”26px” header_4_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

“Copilot in Microsoft Advertising Platform does the heavy lifting – scraping landing pages for our brand tone and terms, enforcing character limits, and generating quality ad copy across different products and cities. To date, we\u2019ve seen a 10% lift in CTR thanks to the new ads produced by Copilot.”<\/em><\/h4>\n

\u2014 Yetish Srinidhi, Senior Analyst \u2013 SEM, Priceline<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” max_width=”1400px” module_alignment=”center” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”18px” header_3_font=”Noto Sans||||||||” header_3_text_color=”#000000″ header_3_font_size=”26px” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

New generative AI capabilities now available via API include Background Generation, Display Ad Generation, Video Ad Generation, and Brand Kit<\/strong> – globally (excluding mainland China).<\/h3>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/contenthub.marketing-interactive.com\/microsoft-advertising\/wp-content\/uploads\/sites\/2\/2025\/11\/blog-76359-bodyimage-new-833×1232-1.jpg” title_text=”blog-76359-bodyimage-new-833×1232″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”18px” header_3_font=”Noto Sans||||||||” header_3_text_color=”#000000″ header_3_font_size=”26px” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

Performance Comparison: Insights at the Speed of Conversation<\/strong><\/h3>\n


<\/strong>Data is only powerful when it\u2019s actionable. Copilot\u2019s Performance Snapshot<\/strong> feature already delivers instant campaign insights, and now, Performance Comparison<\/strong> takes it further. Advertisers can:<\/p>\n

    \n
  • Benchmark performance across YoY, QoQ, MoM, WoW, or DoD.<\/li>\n
  • Compare A\/B test results for test vs. control groups.<\/li>\n
  • Review multi-month trends for quick recaps.<\/li>\n
  • Identify top and lowest-performing keywords, ads, and campaigns.<\/li>\n<\/ul>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fafafa” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1600px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ header_4_font=”Noto Sans|700|||||||” header_4_font_size=”26px” header_4_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

    “Copilot in Microsoft Advertising Platform\u00a0helps\u00a0me get performance reports and diagnose issues really quickly.\u00a0What used to take 30 minutes, with Copilot, it goes down to 1-2 minutes.”<\/em><\/h4>\n

    \u2014 John Fraze, SVP, Paid Search, Carat US<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|0px|30px|0px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    About Microsoft Advertising<\/strong><\/h3>\n

    At Microsoft Advertising we want to make delivering hyper-personalized advertising powered by generative AI simple. Our end-to-end advertising solutions include AI-powered tools for buying and selling advertising against any objective and format. Generative AI is revolutionizing user engagement, transforming how people learn, entertain, and create. Across Copilot, Bing, MSN, Outlook.com, Xbox, Edge, and more, we’re reimagining advertising for the future. Our goal is to create hyper-personalized connections between brands and consumers throughout their decision journey – whether they’re watching, browsing, playing, or shopping. With generative AI, we empower publishers and advertisers to increase engagement, simplify their work, and achieve better results.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Microsoft Advertising Unveils New Copilot Updates to Power AI-Driven Creativity and PerformanceMicrosoft Advertising today announced a suite of new Copilot capabilities designed to help advertisers create, scale, and optimize campaigns with unprecedented ease.What is Copilot? Copilot in Microsoft Advertising Platform is your AI-powered assistant for digital advertising. 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