Holiday advertising that delights customers and drives results: Expert Q&A

To help advertisers navigate the evolving holiday landscape, we spoke with Jennifer Kattula, Global GM of Marketing and CMO at Microsoft Advertising, about how to Celebrate Smarter this season with AI-powered strategies and customer-first campaigns.

1. What are the top market trends shaping holiday advertising?

From analyzing 2024 trends and original Microsoft Advertising research, we’re seeing several key patterns.

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