Microsoft Advertising Unveils New Copilot Updates to Power AI-Driven Creativity and Performance

Microsoft Advertising today announced a suite of new Copilot capabilities designed to help advertisers create, scale, and optimize campaigns with unprecedented ease.

What is Copilot?

Copilot in Microsoft Advertising Platform is your AI-powered assistant for digital advertising. It helps marketers generate creative assets, analyze performance, and automate workflows – all through natural language prompts or API integration. By combining generative AI with Microsoft’s advertising ecosystem, Copilot enables advertisers to move faster, think bigger, and achieve more with less effort.

Image Animation: Turning Images into Scroll-Stopping Videos

In a video-first era, Copilot makes creating dynamic content effortless – especially in APAC, where video dominates digital engagement. According to WeAreSocial, audiences in the Philippines, Malaysia, Indonesia, and Vietnam already spend more time watching online video than the global average, making video a critical format for advertisers in the region. With Image Animation, advertisers can breathe new life into their best-performing image assets by converting them into eye-catching video creatives. This feature helps brands stay competitive while extending asset shelf-life across Microsoft’s global network of premium video publishers.

Image Animation is now in global pilot (excluding mainland China) and available through Ads Studio’s video templates.

Copilot API: Scaling Creativity Without Limits

Great ideas shouldn’t die on the cutting room floor. Copilot’s API integration unlocks massive creative scale, as demonstrated by Priceline, which leveraged Copilot to generate hundreds of thousands of tailored ads for niche destinations and travel moments.

“Copilot in Microsoft Advertising Platform does the heavy lifting – scraping landing pages for our brand tone and terms, enforcing character limits, and generating quality ad copy across different products and cities. To date, we’ve seen a 10% lift in CTR thanks to the new ads produced by Copilot.”

— Yetish Srinidhi, Senior Analyst – SEM, Priceline

New generative AI capabilities now available via API include Background Generation, Display Ad Generation, Video Ad Generation, and Brand Kit – globally (excluding mainland China).

 

Performance Comparison: Insights at the Speed of Conversation


Data is only powerful when it’s actionable. Copilot’s Performance Snapshot feature already delivers instant campaign insights, and now, Performance Comparison takes it further. Advertisers can:

  • Benchmark performance across YoY, QoQ, MoM, WoW, or DoD.
  • Compare A/B test results for test vs. control groups.
  • Review multi-month trends for quick recaps.
  • Identify top and lowest-performing keywords, ads, and campaigns.

 

“Copilot in Microsoft Advertising Platform helps me get performance reports and diagnose issues really quickly. What used to take 30 minutes, with Copilot, it goes down to 1-2 minutes.”

— John Fraze, SVP, Paid Search, Carat US

About Microsoft Advertising

At Microsoft Advertising we want to make delivering hyper-personalized advertising powered by generative AI simple. Our end-to-end advertising solutions include AI-powered tools for buying and selling advertising against any objective and format. Generative AI is revolutionizing user engagement, transforming how people learn, entertain, and create. Across Copilot, Bing, MSN, Outlook.com, Xbox, Edge, and more, we’re reimagining advertising for the future. Our goal is to create hyper-personalized connections between brands and consumers throughout their decision journey – whether they’re watching, browsing, playing, or shopping. With generative AI, we empower publishers and advertisers to increase engagement, simplify their work, and achieve better results.