Microsoft Advertising Marks 10 Years of Partner Excellence with High-Impact Wins at the 2025 APAC Partner Awards

Microsoft Advertising marked a major milestone with the 10th anniversary Partner Awards, honouring a decade of partnership-driven innovation and growth. This year’s celebration in Asia-Pacific took place aboard The Jackson, a luxury superyacht sailing Sydney Harbour, where 145 partners and clients gathered for an unforgettable evening to celebrate creativity, collaboration, and results.

Each year, our partners raise the bar – delivering innovative solutions, driving measurable impact, and shaping the future of advertising. This milestone year honours not only our finalists, but the collective ingenuity and collaboration that have powered our journey over the past 10 years.

“Channel partners are the backbone of our APAC ecosystem—the engine turning innovation into outcomes. Combining local expertise with Microsoft Advertising’s AI and data, they move brands beyond silos to full‑funnel, omnichannel growth at scale. As we mark ten years of Partner Awards, this community elevates technology and, with Microsoft, unites performance with purpose to power the future of advertising.”

— Renee Stopps, Regional Director, Channel Partner Sales – Microsoft Advertising APAC.

New Categories. Bigger Impact.

 

The 2025 program also introduced four new award categories that recognise the capabilities powering the next wave of growth in the industry:

 

  • AI Innovation Award
  • Data Integration Excellence
  • Emerging Markets Growth Award
  • Curator Partner of the Year

“Recognising Curator partners in this year’s Microsoft Advertising Partner Awards is a testament to the critical role of curation in the digital advertising landscape, and recognition of the businesses that are using technology to innovate their supply strategy and and drive operational efficiency.”

— Erica Blakslee, Regional Director, Media and Ad Tech Sales – Microsoft Advertising APAC

2025 Microsoft Advertising Partner Award Winners in APAC

AI Innovation Award: Feedops

Awarded to a partner who has exemplified the transformative power of Microsoft’s AI solutions to drive industry-leading innovation. This includes leveraging generative AI, chatbots, and intelligent agents to deliver greater impact, whether by solving intricate business challenges or implementing groundbreaking innovations that drive superior business outcomes.

Data Integration Award: Adpulse

Awarded to a partner company that delivers creative, scalable solutions using data and signals to achieve successful client outcomes. This partner will leverage data integration, such as coding to the Microsoft Advertising stack of APIs and use of Clean Rooms, to drive significant impact or revolutionary ad practices.

Emerging Markets Growth Award: dentsu Singapore | Hilton Hotels & Resorts

Awarded to an Agency or Channel Partner and their client based in an emerging market, that has demonstrated outstanding partnership with Microsoft Advertising over the past year. Excellence in partnership is evaluated through the lens of engagement, collaboration and revenue growth using Microsoft Advertising solutions.
Marketing with Purpose Award: Simprosys InfoMedia

Marketing with Purpose Award: Simprosys InfoMedia

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

Omnichannel Excellence Award: Sparro By Brainlabs

Awarded to a partner and their client that has demonstrated exceptional performance through the use of Display, Video and Search campaigns. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two (2) or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

Performance Partner of the Year: Wavemaker AU | Audible

This award recognizes a partner and their client that demonstrates excellence in driving performance and business growth for clients through the Microsoft Advertising Ecosystem. Innovative strategies, early adoption of AI solutions and relentless optimization in pursuit of maximizing client outcomes.

Agency Partner of the Year: WPP Media Australia & New Zealand

Awarded to the agency partner that has truly demonstrated excellence in partnership with Microsoft Advertising. This agency has gone above and beyond in every way, to excel through teamwork, results, and a commitment to making our partnership thrive.

Channel Partner of the Year: Simprosys Infomedia

Awarded to the channel partner that has truly demonstrated excellence in partnership with Microsoft Advertising. This year’s APAC Channel Partner of the Year has gone above and beyond in every way, to excel through teamwork, results, and a commitment to making our partnership thrive.

Curator Partner of the Year: Omnicom Australia

Awarded to the curate partner that has truly demonstrated excellence in partnership with Microsoft Advertising. The inaugural winner of APAC’s Curate partner of the year has gone above and beyond in every way, to excel through teamwork, results, and a commitment to making our partnership thrive.

“True to Microsoft’s mission to “Empower every person and every organization on the planet to acheive more” it’s such a rewarding experience supporting all our amazing Partners as they deliver real business impact for their clients across the Microsoft Advertising ecosystem.  The Partner Awards give our partner community a platform to come together and showcase the outstanding work they deliver on Microsoft Advertising every day. As we mark a decade of impact, we’re proud to celebrate their passion and success.”

— Nick Seckold, Regional Vice President, Performance Solutions – Microsoft Advertising APAC

About Microsoft Advertising

At Microsoft Advertising we want to make delivering hyper-personalized advertising powered by generative AI simple. Our end-to-end advertising solutions include AI-powered tools for buying and selling advertising against any objective and format. Generative AI is revolutionizing user engagement, transforming how people learn, entertain, and create. Across Copilot, Bing, MSN, Outlook.com, Xbox, Edge, and more, we’re reimagining advertising for the future. Our goal is to create hyper-personalized connections between brands and consumers throughout their decision journey – whether they’re watching, browsing, playing, or shopping. With generative AI, we empower publishers and advertisers to increase engagement, simplify their work, and achieve better results.