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Microsoft Advertising Unveils New Copilot Updates to Power AI-Driven Creativity and Performance

Sydney, November 18, 2025 — Microsoft Advertising today announced a suite of new Copilot capabilities designed to help advertisers create, scale, and optimize campaigns with unprecedented ease.

What is Copilot?

Copilot in Microsoft Advertising Platform is your AI-powered assistant for digital advertising. It helps marketers generate creative assets, analyze performance, and automate workflows – all through natural language prompts or API integration.

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