Decoding the Connected Southeast Asian Festive Shopper in 2021

Whitepaper / 2021

The end year festive period has always been important to Southeast Asia shoppers, but thanks to the impact of COVID-19, the proposition for brands wanting to connect with them is anything but straightforward.

With lockdowns, social distancing measures and continued lulls in travel and tourism, marketers need to understand the new trends in shopping behaviour or risk losing their competitive position.

Decoding the Connected Southeast Asian Festive Shopper in 2021 by InMobi is your one-step report for better understanding the shopping sentiments, expectations and challenges of Southeast Asian consumers this festive season.

Download this Whitepaper if you want to:

• Attain a clear picture of how consumers plan to shop in the 2021 Festive Season
• Understand the expectations of consumers from online and offline brands/retailers
• Capture the mobile moments of truth that matter to Southeast Asian consumers

With a methodology that draws from 6000 Southeast Asian smartphone users, this report serves as an invaluable resource for navigating the festive season.