Customer Acquisition’s Three-Act Play

Future proof your data strategy – download the report now

Report / 2024

As third-party cookies phase out and marketers reconsider their approach to data usage, customer acquisition is adopting a new narrative. The story is unfolding according to a typical three-act structure: set up, confrontation, resolution.

In partnership with Mastercard, Customer Acquisition’s Three-Act Play explores how marketers can embrace the rise of new data sources and rethink the way they carry out their marketing campaigns.

Included in this report:

  • The demise of third-party cookies: Learn about common misunderstandings associated with online cookies and what the future holds for first-party cookies.
  • The rise of new data sources: Learn about new data-driven approaches and find out what they mean for customer data platforms (CDPs).
  • The rethinking of marketing campaigns: Learn about the role of data-driven “growth hacking” and why context is all-important for proxy metrics.


Download this report if you want to:

  • Stay ahead of the curve: Gain insights into the latest shifts in customer acquisition strategies, including industry trends and emerging practices
  • Navigate the data evolution: Explore the transformative journey from third-party cookies to new data sources
  • Revolutionise your campaigns: Discover innovative approaches to rethinking marketing campaigns in the face of changing data dynamics
  • Unlock exclusive insights: Integrating expertise from a global leader in the industry, read the report to access a unique perspective on the changing customer acquisition landscape


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