Ad to aisle: Uncovering the next phase of growth through retail media
The retail landscape is shifting to an omnichannel mindset. Is your brand leading the way when it comes to capturing awareness and turn it into growth for your brand?
Report / 2025
Retail media is rapidly reshaping how brands influence shoppers – even those that aren’t traditionally retail-first. As consumer journeys fragment across omnichannel touchpoints, growth now hinges on being available to shoppers from discovery and awareness to the point of decision.
This whitepaper, titled Ad to Aisle: Uncovering the Next Phase of Growth Through Retail Media, is your essential guide to understanding why retail media has become the most accountable path to awareness, conversion, and long-term brand impact. This report – powered by FairPrice Group’s FPG ADvantage – uncovers the drivers behind this shift and shows how every marketer can harness retail media to unlock sustainable growth.
Included in this report:
- The opportunities of retail media networks: Uncover how retail media goes beyond just point of sales to provide you with a holistic integrated customer journey.
- Elevating brand partnerships: Strategise effective ways to move from traditional shelf space to high-impact retail media screen time that converts.
- Myths dispelled: Break down the misconceptions holding brands back from omnichannel retail media success.
Download this report if you want to:
- Drive growth for your business: Understand how closed-loop measurement turn insights into immediate action for your brand.
- Get real world case studies: Find out how endemic and non-endemic brands have mastered the space to drive behavioural change.
- Ride the omnichannel wave: Stay ahead of evolving trends and prepare for a world where attention and connection is fleeting.
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