The 2022 Global Customer Engagement Review

Report / 2022

It’s no secret that customer engagement can bear a direct impact on profitability. Marketers who utilise customer engagement successfully – by inspiring their customers to interact with their brand and take part in the experiences designed for them – increase the potential to build customer loyalty, which in turn can lead to more revenue.

In fact, several studies back up the evidence that there’s a direct and proven correlation between the level of customer engagement and business profitability, but how can you tell where you stand amongst the competition, and in which areas you need to improve?

The 2022 Global Customer Engagement Review is your one-stop report for better understanding the top trends and insights for customer engagement in 2022. Combining data from Braze – the comprehensive customer engagement platform – with the results from a global survey of 1,500+ marketing decision makers across 14 global markets, the report unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022.

Download the Review to learn:

• The top three trends shaping customer engagement in 2022
• The Customer Engagement Index, and why it matters
• What opportunities companies can seize for growth by industry and region
• Winning campaigns leading brands use to drive stronger revenue, and the tactics behind them